Wed, 13 April 2016
134: (video) Can You Recycle Social Media? How Anyone Can Skyrocket Social Media Productivity with Laura Roeder of Edgar
The amount of social media in the world can be overwhelming, from a personal point of view and for businesses trying to use social media to promote their brand.
Most people start using social media for fun, posting their thoughts and activities live, to express themselves and connect with friends. But this use of social media can be stressful and ineffective when applied to marketing and a business strategy. It’s intimidating, and you can feel the need to be continually promoting yourself and your business on all platforms, all the time.
Laura Roeder, scalable social media expert and founder of the social media management platform Edgar, says there is another way. In her words, “People get so caught up in following short term hacks that they forget the long term social media strategy.”
So what is a good long term social media strategy? Don’t post live and don’t be afraid to repeat content! This might seem counterintuitive, but only 5-10% of your audience are likely to see each individual post. It only makes sense that your posts should go out more than once. If you’re stuck creating each piece of content from scratch, your ROI will be much lower than it could be with recycled content.
A good rule of thumb is to have about three months of content in the backlog, so that you can repeat important content at least once a quarter. Edgar built onto this idea, by creating a library of your content to be recycled over time. This way, you can have continual content going out on platforms without needing to be constantly creating it. Edgar allows you to schedule posts in advance, and then save your live engagement for your audience. It’s a win-win!
So take a look at how effective your social media strategy is, and listen to this episode of James Swanwick Show for tips and ideas on how to get more traffic out of your posts.
(click to tweet)
Notes on the Show:
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LKRSocialMedia.com (Laura’s blog)