(video) How Swedes Drink Responsibly - Systembolagt

Imagine country that encourages you to drink responsibly. Sounds strange right? Especially coming from the United States, where we’re constantly bombarded with alcohol and liquor ads from the time we wake to when we go to bed. I’m here in Stockholm Sweden, and I’m joined by a friend of mine, Mia. And we are inside an alcohol store called “systembolagt” which is the only place that Swedes can buy alcohol for home consumption. It’s government run and specifically designed to make sure Swedes drink responsibly. Listen in as Mia shares her knowledge of why it was designed in the first place, and how it has helped many people throughout the country lead better lives. Enjoy the show! Let me know what you think on twitter and instagram @jamesswanwick and www.jamesswanwick.com