The James Swanwick Show

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Show notes at: JamesSwanwick.com/194

“Master-level persuasion is getting someone to do something because they want to do it.” - Raymond Duke

(click to tweet)

Do you know how to be persuasive? Most people don’t. And yet, if you think about it, persuasion is the single most important thing when it comes to getting what you want out of life. It is the one skill that will translate into anything that you do. Whether you’re selling something, asking somebody out on a date, or just trying to convince your friends to see the movie you want to see, persuasion is a fundamental life skill.

My guest today is Raymond Duke, and he is a professional copywriter who has worked with big names in the world of business like Tai Lopez and many others. He’s here to teach the 4 U’s of persuasion, and how you can use them in every facet of your life.

So if you’ve ever wondered how some people are able to be so much more persuasive than you simply through the words the speak or write, or perhaps the copy on your website or ad is not converting the way you would like it to, this episode is for you! Listen up and take notes, because this will change your life!

“In effective sales copy writing, focus on the pain of not taking action to instill urgency.” - Raymond Duke

(click to tweet)

Key Takeaways:

  • Master-level persuasion is getting someone to do something because they want to do it. They convince themselves
  • Balance between practicing and learning anything that you want to learn
  • Focus on the pain of not taking action to instil urgency
  • Just because you are using the four U’s doesn’t mean it has to be long. You can condense them into 1-2 sentences if you are careful about wording
  • Understand the market, and then ride the wave intelligently with your copywriting

The 4 U’s of Persuasion

  1. Urgency: How can you make someone take action now instead of later. Stress the pain of the situation right now
  2. Uniqueness: How do you differentiate yourself from everything else? Be unique in the way you approach customers, people you want to persuade, and your product/service itself
  3. Ultra-Specific Proof: You can make claims all day long, but you have to support them. Show people that it works
  4. User-Friendly Offer: Your call to action has to be positioned in a way that emphasizes the user’s best interest

Resources:

RaymondDuke.com

 

 

Show notes at: JamesSwanwick.com/194

Direct download: Ep_194_FINAL_MP3.mp3
Category:general -- posted at: 12:01am PDT

Get your question answered by James on the Podcast! Click here.

Show Notes: JamesSwanwick.com/193

 

“Shared interests go a very long way in developing a friendship.” - James Swanwick

(click to tweet)

 

A lot of people spend time sitting around complaining about how their friend group isn’t what they would want it to be. They pretend like there’s nothing they can do about it. We often hear about how one of the most important aspects of being successful is surrounding yourself with successful people. But how do you do that in a very practical way?

That’s what this episode is about, and the truth that you are about to find out is that it’s ridiculously easy. It’s so easy, in fact, that’s it’s a wonder that so many people simply choose to stay in their friend group that they are unhappy with. There’s so much more! Using tools like MeetUp.com and others, you have no excuse for not leveling up your circle of friends.

So if you’re one of those people who wishes your friend group were better, more aligned with your goals, and more in tune with what you are all about, get off your ass and get out there! It’s extremely easy right now to improve your friend group, so take advantage of that and make sure that you are surrounded by friends who make you better every time you hang out.

“Put yourself in environments where you will meet the people you want to be friends with.“ - James Swanwick

(click to tweet)

Key Takeaways:

  • Put yourself in environments where you will meet the people you want to be friends with. You can’t help but meet the people you want to be around
  • Look for groups of people that are interested in the same things you are interested in
  • Find way to do things with other people. Doing things brings a deeper bond
  • Shared interests go a very long way in developing a friendship
  • Once you put yourself in those environments, make sure to be very friendly and involved

Resources:

MeetUp.com

Show Notes: JamesSwanwick.com/193

Direct download: EP_193_FINAL_VIDEO.mp4
Category:general -- posted at: 12:01am PDT

Get your question answered by James on the Podcast! Click here.

Show Notes: JamesSwanwick.com/193

 

“Shared interests go a very long way in developing a friendship.” - James Swanwick

(click to tweet)

 

A lot of people spend time sitting around complaining about how their friend group isn’t what they would want it to be. They pretend like there’s nothing they can do about it. We often hear about how one of the most important aspects of being successful is surrounding yourself with successful people. But how do you do that in a very practical way?

That’s what this episode is about, and the truth that you are about to find out is that it’s ridiculously easy. It’s so easy, in fact, that’s it’s a wonder that so many people simply choose to stay in their friend group that they are unhappy with. There’s so much more! Using tools like MeetUp.com and others, you have no excuse for not leveling up your circle of friends.

So if you’re one of those people who wishes your friend group were better, more aligned with your goals, and more in tune with what you are all about, get off your ass and get out there! It’s extremely easy right now to improve your friend group, so take advantage of that and make sure that you are surrounded by friends who make you better every time you hang out.

“Put yourself in environments where you will meet the people you want to be friends with.“ - James Swanwick

(click to tweet)

Key Takeaways:

  • Put yourself in environments where you will meet the people you want to be friends with. You can’t help but meet the people you want to be around
  • Look for groups of people that are interested in the same things you are interested in
  • Find way to do things with other people. Doing things brings a deeper bond
  • Shared interests go a very long way in developing a friendship
  • Once you put yourself in those environments, make sure to be very friendly and involved

Resources:

MeetUp.com

Show Notes: JamesSwanwick.com/193

Direct download: EP_193_FINAL_MP3.mp3
Category:general -- posted at: 12:01am PDT

Get your question answered by James on the Podcast! Click here.

Show Notes: JamesSwanwick.com/192

When it comes to relationships, everybody bring a lot of baggage. This is simply the truth. No body, no matter how wonderful their parents or their childhood, brings their past ideas and experiences to the table, and so every relationship is going to be very different. This means that a lot of the traditional “truths” about relationships may not be as hard and fast as we think that they are.

Today’s episode is a book review of “The Truth: An Uncomfortable Book About Relationships” by Neil Strauss, which is an exploration of relationships, what makes some work and some fail, and what we can learn from that about how to live our lives.

So whether you’re in a relationship or not, you will want to take notes on this one. Relationships are one of the trickiest things to try to figure out in this life, and this episode is going to help you to navigate the tricky waters of being in a relationship. Enjoy!

Key Takeaways:

  • Every society tells a different story about relationships, and what is right and wrong in relationships
  • Everybody brings baggage and past influences to a relationship. No one comes to any relationship with a past that will affect the relationship
  • Intimacy problems often come from a lack of self-love
  • When a love avoidant and a love addict are in a relationship, a destructive pattern grows out of it

Resources

“The Truth: An Uncomfortable Book About Relationships” by Neil Strauss

Show Notes: JamesSwanwick.com/192

Direct download: Episode_192_The_Truth_FINAL_MP3.mp3
Category:general -- posted at: 12:01am PDT

Get your question answered by James on the Podcast! Click here.

Show Notes: JamesSwanwick.com/192

When it comes to relationships, everybody bring a lot of baggage. This is simply the truth. No body, no matter how wonderful their parents or their childhood, brings their past ideas and experiences to the table, and so every relationship is going to be very different. This means that a lot of the traditional “truths” about relationships may not be as hard and fast as we think that they are.

Today’s episode is a book review of “The Truth: An Uncomfortable Book About Relationships” by Neil Strauss, which is an exploration of relationships, what makes some work and some fail, and what we can learn from that about how to live our lives.

So whether you’re in a relationship or not, you will want to take notes on this one. Relationships are one of the trickiest things to try to figure out in this life, and this episode is going to help you to navigate the tricky waters of being in a relationship. Enjoy!

Key Takeaways:

  • Every society tells a different story about relationships, and what is right and wrong in relationships
  • Everybody brings baggage and past influences to a relationship. No one comes to any relationship with a past that will affect the relationship
  • Intimacy problems often come from a lack of self-love
  • When a love avoidant and a love addict are in a relationship, a destructive pattern grows out of it

Resources

“The Truth: An Uncomfortable Book About Relationships” by Neil Strauss

Show Notes: JamesSwanwick.com/192

Direct download: Episode_192_The_Truth_FINAL_VIDEO.mp4
Category:general -- posted at: 12:01am PDT

Get your question answered by James on the Podcast! Click here.

Show Notes: JamesSwanwick.com/191

“Brains are changing everyday, so it’s not a question of it, it’s a question of how your brain is going to change.” - Andrew Hill

(click to tweet)

Most people think that if they or someone else is born with a disorder like ADHD, there is nothing that can be done about it. That our brains are unable to be improved from what we were given at birth. But it’s not the case! In fact, there are a lot of things that will play into how well your brain functions, thereby determining how smart and productive you are, and Andrew Hill is talking about them on today’s episode!

One of the major aspects of handling different mental disorders, as well as many psychological problems that many overlook, is getting good and regular sleep. There are many ways to optimize your sleep, and Dr. Andrew Hill and I go over many of them, including getting at least 2-3 minutes of direct sunlight within the first hour of sunrise, blocking out blue light before bed, and many others.

So whether you struggle with keeping your attention focused on one thing, or whether you’re actually quite good at it, there is always room for improvement, and more attention, focus, and productivity is always a good thing! Learn how to optimize your brain on this episode of the James Swanwick Show!

“Sleep affects almost every aspect of disorders, from ADHD to depression.” - Andrew Hill

(click to tweet)

Key Takeaways:

  • Brains are changing everyday, so it’s not a question of it, it’s a question of how your brain is going to change
  • Because of our evolutionary background, we gravitate toward things of high reward, which can get us in trouble with sugar and alcohol, etc
  • Everyone is on a spectrum of difficulty in paying full attention for a long time. The disorder comes when resources are not enough to cope with what’s required of the current situation
  • When you are easily pulled in different directions by incoming stimuli, you have an overabundance of the brainwave frequency theta, which is not as good for focus and concentration
  • You can drop theta through biofeedback or through meditation, just 15 minutes a day
  • The practice of meditation builds brain tissue and helps with the aging process that normal brains go through by building additional brain tissue
  • Your diet has a huge affect on your brain and your brain’s ability to function well
  • ADHD and sleep issues usually go together. They’re connected
  • One of the most powerful things you can do to regulate your sleep is to get sunlight first thing in the morning
  • Sleep affects almost every aspect of disorders, from ADHD to depression
  • No matter what, get 2-3 minutes of sunlight of the first hour of sunlight

Resources:

PeakBrainLA.com

Twitter: @andrewhillphd

Show Notes: JamesSwanwick.com/191

Direct download: Dr._Andrew_Hill_FINAL_VIDEO.mp4
Category:general -- posted at: 3:00am PDT

Get your question answered by James on the Podcast! Click here.

Show Notes: JamesSwanwick.com/191

“Brains are changing everyday, so it’s not a question of it, it’s a question of how your brain is going to change.” - Andrew Hill

(click to tweet)

Most people think that if they or someone else is born with a disorder like ADHD, there is nothing that can be done about it. That our brains are unable to be improved from what we were given at birth. But it’s not the case! In fact, there are a lot of things that will play into how well your brain functions, thereby determining how smart and productive you are, and Andrew Hill is talking about them on today’s episode!

One of the major aspects of handling different mental disorders, as well as many psychological problems that many overlook, is getting good and regular sleep. There are many ways to optimize your sleep, and Dr. Andrew Hill and I go over many of them, including getting at least 2-3 minutes of direct sunlight within the first hour of sunrise, blocking out blue light before bed, and many others.

So whether you struggle with keeping your attention focused on one thing, or whether you’re actually quite good at it, there is always room for improvement, and more attention, focus, and productivity is always a good thing! Learn how to optimize your brain on this episode of the James Swanwick Show!

“Sleep affects almost every aspect of disorders, from ADHD to depression.” - Andrew Hill

(click to tweet)

Key Takeaways:

  • Brains are changing everyday, so it’s not a question of it, it’s a question of how your brain is going to change
  • Because of our evolutionary background, we gravitate toward things of high reward, which can get us in trouble with sugar and alcohol, etc
  • Everyone is on a spectrum of difficulty in paying full attention for a long time. The disorder comes when resources are not enough to cope with what’s required of the current situation
  • When you are easily pulled in different directions by incoming stimuli, you have an overabundance of the brainwave frequency theta, which is not as good for focus and concentration
  • You can drop theta through biofeedback or through meditation, just 15 minutes a day
  • The practice of meditation builds brain tissue and helps with the aging process that normal brains go through by building additional brain tissue
  • Your diet has a huge affect on your brain and your brain’s ability to function well
  • ADHD and sleep issues usually go together. They’re connected
  • One of the most powerful things you can do to regulate your sleep is to get sunlight first thing in the morning
  • Sleep affects almost every aspect of disorders, from ADHD to depression
  • No matter what, get 2-3 minutes of sunlight of the first hour of sunlight

Resources:

PeakBrainLA.com

Twitter: @andrewhillphd

Show Notes: JamesSwanwick.com/191

Direct download: Dr._Andrew_Hill_FINAL_MP3.mp3
Category:general -- posted at: 3:00am PDT

Get your question answered by James on the Podcast! Click here.

Show notes: JamesSwanwick.com/190

Most people think that setting up a business is an expensive endeavor, that is going to require thousands up thousands of dollars, when the reality is that businesses can be setup quickly these days, and often for under $1,000!

Today I’m reviewing the book “How to setup a business for under $1,000” by Dan Fleyshman, and going through the 30 point checklist to make sure you don’t forget anything, and that you don’t spend any additional money unnecessarily.

Very importantly, you must ensure that you have an MVP. This is a minimum viable product, with which you can test assumptions, make sure it works, and find out whether people are actually willing to buy it!

So if you’ve ever wanted to start a business, but thought it would simply cost too much money, this episode is for you! Take notes, and follow the 30 step outlined below to make sure you don’t waste money and have all your bases covered, so that your business can be off to the right start!

The 30 Point Checklist

  1. Have a great idea
  2. Come up with a memorable easy to spell business name
  3. Research the overall industry
  4. Figure out how much it’s going to cost to start and operate
  5. Ask Friends and associates what they think
  6. Determine how you will finance each stage
  7. Write down an executive summary
  8. Write down the business plan
  9. Register your website business domain name
  10. Register the name across all social platforms
  11. Fill out the same bio on all social platforms
  12. File for the correct legal structure
  13. Do your SWAT analysis
  14. Register a business name
  15. Get a tax identification number
  16. Register for state and locals taxes
  17. Open a bank account
  18. Obtain business licenses and permits
  19. Search and apply for trademarks and patents where applicable
  20. Build a website
  21. Make letter heads, etc
  22. Setup payment processor
  23. Setup accounting system
  24. Search for conventions, tradeshows, etc
  25. Find business vendors, suppliers, etc
  26. Look for a business mentor
  27. Refine your pitch
  28. Prepare your marketing plan
  29. Scream from the mountain-tops about your plan to get people to support you
  30. Sell, sell, sell!

Resources

How to Setup Your Business for Under $1,000 Dollars” by Dan Fleyshman

Show notes: JamesSwanwick.com/190

Direct download: How_To_Set_Up_Your_Business_For_Under_1000.mp4
Category:general -- posted at: 12:01am PDT

Get your question answered by James on the Podcast! Click here.

Show notes: JamesSwanwick.com/190

Most people think that setting up a business is an expensive endeavor, that is going to require thousands up thousands of dollars, when the reality is that businesses can be setup quickly these days, and often for under $1,000!

Today I’m reviewing the book “How to setup a business for under $1,000” by Dan Fleyshman, and going through the 30 point checklist to make sure you don’t forget anything, and that you don’t spend any additional money unnecessarily.

Very importantly, you must ensure that you have an MVP. This is a minimum viable product, with which you can test assumptions, make sure it works, and find out whether people are actually willing to buy it!

So if you’ve ever wanted to start a business, but thought it would simply cost too much money, this episode is for you! Take notes, and follow the 30 step outlined below to make sure you don’t waste money and have all your bases covered, so that your business can be off to the right start!

The 30 Point Checklist

  1. Have a great idea
  2. Come up with a memorable easy to spell business name
  3. Research the overall industry
  4. Figure out how much it’s going to cost to start and operate
  5. Ask Friends and associates what they think
  6. Determine how you will finance each stage
  7. Write down an executive summary
  8. Write down the business plan
  9. Register your website business domain name
  10. Register the name across all social platforms
  11. Fill out the same bio on all social platforms
  12. File for the correct legal structure
  13. Do your SWAT analysis
  14. Register a business name
  15. Get a tax identification number
  16. Register for state and locals taxes
  17. Open a bank account
  18. Obtain business licenses and permits
  19. Search and apply for trademarks and patents where applicable
  20. Build a website
  21. Make letter heads, etc
  22. Setup payment processor
  23. Setup accounting system
  24. Search for conventions, tradeshows, etc
  25. Find business vendors, suppliers, etc
  26. Look for a business mentor
  27. Refine your pitch
  28. Prepare your marketing plan
  29. Scream from the mountain-tops about your plan to get people to support you
  30. Sell, sell, sell!

Resources

How to Setup Your Business for Under $1,000 Dollars” by Dan Fleyshman

Show notes: JamesSwanwick.com/190

Direct download: Episode_190_FINAL_MP3.mp3
Category:general -- posted at: 12:01am PDT

Get your question answered by James on the Podcast! Click here.

Show Notes: JamesSwanwick.com/189

This episode is a bit different. I’m simply giving you a list of some of the best, most inspiring quotes to live by. It’s a simple premise, so I hope you find this inspiring!

So if any of the below quotes stands out to you specifically, why not share them with the world? Just click on the ones that stand out and mean a lot to you. Enjoy the show!

 

“I am an optimist. There doesn’t seem to be much use in being anything else.” - Winston Churchill

 

“The man who has done his best has done everything.” - Charles Schwab

 

“Give. But give until it hurts.” - Mother Teresa

 

“It always seems impossible until it’s done.” Nelson Mandela

 

“We can achieve what we can conceive and believe.” - Mark Twain

 

“Coming together is beginning. Keeping together is progress. Working together is success.” - Henry Ford

 

“Every moment is a fresh beginning.” - T.S. Elliot

 

“Talent wins games, but teamwork and intelligence wins championships.” - Michael Jordan

 

“It is not the strongest or the most intelligent who will survive, but those who can best manage change.” - Charles Darwin

 

“Passion is energy. Feel the power that comes from focusing on what excites you!” - Oprah Winfrey

 

“For every minute you are angry, you lose 60 seconds of happiness.” - Author Unknown

 

“The art of conversation lies in listening.” - Malcolm Forbes

 

“Promise only what you can deliver, then deliver more than you promised.” - Author Unknown

 

 

Show Notes: JamesSwanwick.com/189

Direct download: A_Great_Thought_Of_The_Day_FINAL_MP3.mp3
Category:general -- posted at: 3:00am PDT