The James Swanwick Show

Show notes: JamesSwanwick.com/276

In May 2013, James attended a conference put on by the Guerrilla Business School in Los Angeles. In this podcast, James discusses part of the information he learned at this conference. From the onset he details business as a two part entity. Buying and creating something and then selling it for a profit. James points out that business are not easy, but they are simple. James delves into the basics of starting a business and how you can turn an idea into a million dollar idea.

James points out the importance of a good habit to get into is taking notes at a seminar, typing them up, and then keeping them for review. He discusses the art of negotiation, and the tactics of persuasion, and how these things can lead to million dollar ideas. He also discusses advice from Keith Cunningham, Bill Wallace, and Bo Eason in regards to customer relations, and leadership in business.

Key Points

  • Attended the Guerrilla Business School Conference in Los Angeles in May 2013
  • Business surrounds the process of buying and selling, but often times people put most of their efforts into administration.
  • How to come up with ideas in 60 seconds
    • Solve pain for others
    • Solve problems for people for profit
    • Look for problems, solve problem.
    • Don’t look for opportunities, look for problems.
    • After problem, comes no problem.
  • If you want to start a business, then you need to solve a problem.
  • How to increase your profits:
    • Make a wealth plan instead of an income plan
    • Create context with blog editors who can promote your business and blog posts
    • Be a good people person, be a good networker with successful people, be better at understanding online marketing.
    • Offer higher ticket products, because you will have a higher profit margin.
  • Negotiating + Marketing
    • You have to be an excellent marketer in order to sell your product
    • The objective of negotiating is always a win-win outcome
      • Ask for what you want, ask & you shall receive. Ask for a better deal, it's okay to want for a better deal.
      • Create infinity and commonality.
      • State a win-win intention at the outset of any negotiation.
      • Create a semi-reason why you are entitled to more favorable terms
      • Asks these questions to drive the price down: What’s the price if I pick it up? When is the sale? What is the sale price? When is the sale? Why are you penalizing me for paying now?
    • Negotiate with an objective in mind, you should never go first in negotiating.
    • Seven magic words to say in negotiating: what’s the least you can live with?
    • Business is about building long-term relationships. Negotiating is all about both parties getting what they want.
    • Discusses advice on customer service from Keith Cunningham, and Bill Wallace.
    • Bo Eason speaks of leadership, and the importance of storytelling.
    • Keep an ear out for Part Two, coming out next week!

Show notes: JamesSwanwick.com/276

Direct download: James_-_EP_276.mp3
Category:general -- posted at: 12:01am PDT

Show Notes: JamesSwanwick.com/275


Have you ever wanted to become your own health coach? Wondered how you can possibly hack your health by yourself? Do you constantly find yourself wanting to lose some weight, gain energy, and gain self-confidence? Did you know you can possibly reduce your chance of diabetes and cancer by integrating this? On this episode of the James Swanwick show, retired Miami model turned clinical health coach, TJ Anderson, talks about how he changed his life when he started focusing on his personal health more.

TJ Anderson joins James Swanwick to discuss his new book, “The Art of Health Hacking,” a self help book that teaches you how to both understand your health and become the healthiest version of yourself. TJ details his own personal health experience, and how he had to eliminate things like alcohol in order to become the best version of himself that he could be. During this episode he discusses a few small tips that will bring about giant changes in your life if implemented properly.

Key Takeaways:

  • James is joined by TJ Anderson, a retired Miami model turned clinical health coach turned healthcare entrepreneur. He is a self proclaimed self health hacker and author of the book “The Art of Health Hacking.”
  • Lowering your stress by maintaining routines, will allow you to start to understand your health at its core.
  • You need to get real with how you feel. Your emotions are real, and if you are not truly happy, there are steps you can take to change this.
  • As a young model in Miami, TJ had a strong relationship with alcohol, being surrounded by it constantly in the model scene.
  • When TJ returned back to Iowa after leaving Miami, he decided it was time to work on himself in a few different ways, including both physical health as well as mental health.
  • He learned that healing through biohacking and health optimization is so important for each person.
  • If you want to act like a high performer, then health hacking is for you. It is all about small things with giant benefits.
  • People need to learn to define health and what it means to them. Furthermore, how does their stress relate to this?
  • Once someone realizes that they need a new health regime in order to accomplish who they want to be, then it allows them to decide how to manage their stress.
  • One of the easiest health hacks is learning different breathing techniques. This is a good practice to use throughout the day.
  • Your whole physiology changes when you learn how to breathe properly, as well as your mindset transferring into your energy.
  • Learning how to manage our energy, and transfer it is crucial on a day-to-day basis.
  • Learning habits that will allow you to over power the reptilian part of your brain with the logical piece. Simples exercises like snapping your fingers, drinking a tall glass of water, walking around the block, will help overcome your desires.
  • Just changing your baseline state to feel a little more positive and compassionate towards yourself is important.
  • Do not be afraid to operate the way you want to, simply because other people do things differently.
  • How do we get out of negative self talk? Learning to have self compassion can lead to a healthier self esteem and more positivity in your life.  

Check out TJ’s book: The Art of Health Hacking

Show Notes: JamesSwanwick.com/275

Direct download: James_-_EP_275_-_TJ_Anderson.mp3
Category:general -- posted at: 12:01am PDT

Show notes: JamesSwanwick.com/274

When you heard the phrase, “Neuro-linguistic Programing,” what first comes to mind? Do you picture mind control tactics? Does a scene from your favorite sci-fi movie come to mind? Often times there is a negative connotation surrounding NLP, and the terminology. In reality, it simply is a form of communication, invented in the 1970’s by Richard Bandler and John Grinder, that focuses on personal development and psychotherapy. NLP is a practice that is used to increase motivation, increase energy vitality, and optimize communication.

On this episode of the James Swanwick show, the topic of Neuro-linguistic Programing is explored, as Tony Wrighton, a British Sky Sports presenter, joins James. Tony is also an author and the host of the “Zestology,” podcast. Zestology is all about health, motivation, and biohacking. Today, he will tell us about how he rewired his brain to create a more improved self awareness. He will also discuss the tropical virus he picked up while exploring the jungle a few years ago and how it changed his life.  

Key Points

  • Neuro-linguistic Programing, a practice that everyone can learn.
  • NLP focuses on increasing energy vitality and motivation in a person.
  • NLP holds a poorly worded name for a great group of skills to optimize mind and body communication.
  • Although NLP is a positive practice, often times you will stumble upon someone using it improperly, or just poorly.
  • There is nothing worse than a bad NLPer. This is usually someone who learns the skills and uses them to get their way on everything, in a more manipulative manner.
  • Tony details his three months in bed because of picking up a tropical virus, when he was barely able to walk down the street.
  • When you are forced to lay low by something so physical like a virus, iy disables you from using NLP.
  • It was a dark time in Tony’s life, and what helped him recuperate as not traditional medication, but functional medicine. This inspired him to always look to functional treatments.
  • Originally, Tony got into NLP by practicing the skills on his radio show, by trying to get people to listen longer, and to gather more listeners. Over a period of four years, he gathered more listeners than the DJ held at the breakfast time slot.
  • NLP is all about tonality and persuasive language. You can harness the power of NLP with more descriptive language, as well as richer language. Bring in sensory
  • Part of NLP is about asking more open ended questions, instead of asking yes or no one’s.
  • An example of this is not asking a child when they want to tidy their room but asking whether they want to do it before or after dinner.
  • A yes set: Three statements that sound like questions, that will be answered with yes, that set a precursor to the actual question you have for them.
  • NLP is a positive practice for yourself as it allows you to reframe negative things in a more positive light. You can reframe, or retell the story that surrounds whatever is happening, simply changing the narrative.
  • We mainly experience the world in terms of visual, auditory, and kinesthetic but, if you have something from the past that is holding you back, simply reframe it.
  • NLP is supposed to be used to inspire someone, to motivate them to get what they want done, but you can also use it to persuade someone.
  • An example of this is by asking a person a question about something that brings an intense emotion of positivity from them. When they reach the climax of description, touch them lightly on the shoulder. Later if you want to persuade them to do something, lightly touch them on the shoulder again.

Zestology Podcast

Show notes: JamesSwanwick.com/274

Direct download: James_-_EP_274_-_Tony_Wrighton.mp3
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Show notes: JamesSwanwick.com

Is there a place where you have always dreamed of moving to, just haven't made the decision to do so yet? If so, why haven’t you moved there? What is holding you back from acting on these feelings?

Recently I have been tossing around the idea of moving to a new place. I have lived in LA for a while now, and am craving something new and exciting. I would love to live in a place where the entrepreneurial scene is flourishing. A place with a strong sense of community, preferably not a huge city. I want to move to a place where I can connect to the local community, make friends with the locals, and learn about the culture.

Do you live in a place that sounds like the above? Or have you visited a place that reminds you of this?On this episode of the James Swanwick show, James details his desire to move, and asks for suggestions on where to move to.

Key Points

  • Where is the one place that you've visited that made you want to go back and live there permanently one day?
  • I am wondering where is the best place to reside? Not the best place to visit but to live in?
  • I have lived all over the world, mainly in larger cities, including:
    • Backashmarsh, Australia
    • Brisbane Australia
    • London, England
    • Los Angeles, California
    • NYC, New York
    • Buenos Aires, Argentina
    • Magangue  & Bogata Colombia
    • Austin, Texas
  • Recently I have been exploring the idea of picking up everything and moving somewhere new.
  • People have suggested Boulder, CO, Nashville, TN, or the Pacific Northwest; while my mother wants me in Australia.
  • Where do you think I should move to?
  • I have a few minor requirements. I want to be around a positive entrepreneurial lifestyle promoting types of communities.
  • An environment that wasn’t too big, but wasn’t too small. I want a strong feeling of community, something I have not really experienced before. You can lose personal connections in a huge city.
  • If I was interested in a romantic relationship, then I would be interested in someone who had an independent location business, that way if I said I wanted to leave for Australia in five minutes, then she could. I am interested in someone who is health conscious, and holds strong family values.
  • I like LA because of the ability to jump on a plane, and get almost anywhere in a relatively easy fashion. I was not a huge fan of the cold weather in NYC, so warm weather is a bit more preferable.
  • Do the things I listed out remind you where you live? Or remind you of a place you have visited? Let me know, pitch it to me!

Show notes: JamesSwanwick.com

Direct download: James_-_EP_273.mp3
Category:general -- posted at: 12:01am PDT

Show notes: JamesSwanwick.com/272

Do you know that you need to change your life? Do you feel like you live an average life? Do you feel capable of so much more but don’t know what to do? Everyone feels this way at some point in life.

We need to figure out the tools to fix this feeling of mediocrity, or depression. In this episode, James is joined by Luke Storey to explore these tools.

Luke Storey went from being a deadbeat musician in LA to becoming a successful entrepreneur and health and wellness expert. He currently runs the Lifestylist podcast, a podcast that deals with everything from natural health to positive lifestyles even to sex. In this episode of the James Swanwick show

Key Points

  • Everyone has baggage. Everyone feels negative emotions. It is learning how to deal with these negative emotions that is crucial to every individual's life.
  • Things from your childhood are oppressive on your current state! Learn what is holding you back, and try to fix it.
  • James was a womanizer in his twenties, finally realizing that it fed his ego because of his mother’s strong personality that pushed around his father in his childhood.
  • We all have different circumstances that have caused negative things to overtake us in our adulthood.
  • Luke Storey shares the story of his struggle in young adulthood when he constantly struggled with drugs and alcohol abuse.
  • For ten years, Storey found himself under the influence every single day.
  • He realized he could not kick the drug habit with his own willpower alone, so he finally attended rehab where he became sober.
  • Being up in your head, and living in the future will create emotions within you that will create negatives and rumination within you.
  • Principles of health and spirituality will ultimately help you build the life that you want.
  • Luke went from being destructive and negative to a person who radiates mindfulness, and positivity.
  • Tips on changing your life from Luke:
    • First tip: Physical piece. Getting the toxins out of the body. Cleansing, getting on a clean diet. Figuring out what causes your body to thrive.
    • Second tip: Emotional piece. Power of positive thinking. Resisting complaining about anything or anyone.
    • Third tip: Spiritual piece. Applying self honesty and humility in all things. Not being defensive, and being honest. Learning to see yourself for who you are.
  • Luke Storey has worked extensively to become the better version of himself, the desire to do so is innate, but something he has had to work on. He challenges us all to follow in his footsteps, and find the better us.

Life Stylist Podcast

Show notes: JamesSwanwick.com/272

Direct download: James_-_EP_272_-_Luke_Storey.mp3
Category:general -- posted at: 12:01am PDT

Show notes: JamesSwanwick.com/271

This past week I was at the Traffic and Conversion Conference. I spent the week catching up with friends, and meeting new ones. I was surrounded by internet marketers, entrepreneurs, and a plethora of innovators. One day, during the conference, I was talking to a few new people I had not previously met. While in conversation, I found myself starting to brag about my latest ventures with my company. Furthermore, I found myself throwing out monetary numbers in regards to the growth of my business.

I dislike it immensely when people name drop, or quote their yearly salary, yet there I was, doing the exact same thing. What I realized really quickly was that I was dropping numbers to make up for the insecurities I was feeling while at this conference. I was surrounded by people making ten times more than I was, yet I felt the need to broadcast my success.

Do you ever feel like you are trying to big-note yourself to gain the respect from others? Do you try to undermine your abilities and successes for praise? Does this stem from an insecurity? And are you aware of such insecurity? On this episode of the James Swanwick show, James explains how insecurities can cause us to exploit the things we hold the most disdain for, while instilling even more insecurities within.

Key Takeaways

  • Deliberately and strategically telling people about my new business instead of waiting for it to come up in conversation.
  • This came from insecurity in my own personality.
  • I was, and I am, insecure.
  • The Australian culture is very much against showboating, opposed to the United States
  • I have always struggled with finding a happy balance between sharing your story / success and boasting about your career.
  • If I was secure, I would have been present in the moment, and not just fixated on what these people thought of me.
  • I was so eager for respect from them, and that is a weak part of my personality.
  • Why did I not feel enough?
  • Even though this was a downside to the conference, it is a moment for growth potential.
  • Being transparent with this, forces me to grow uncomfortable. Learning to be comfortable with being uncomfortable will force you to grow in your character.
  • How can I talk about the growth of my business without posting financial numbers? Easy- simply talk about the growth in units.
  • Why have you tried to impress others before with numbers? What does this mean for you? Let me know your thoughts.

Show notes: JamesSwanwick.com/271

Direct download: James_-_EP_271.mp3
Category:general -- posted at: 12:01am PDT

Show notes: JamesSwanwick.com/270

Do you find yourself often saying “no,” to invitations? When a colleague asks you to attend a seminar, do you shudder at the mention? When your spouse asks you to attend an informational seminar, do you quickly think of a reason not to attend?

Conferences are good for a plethora of reasons, especially if you are truly wanting to learn more about the topic of the conference. Often times people skip out on conferences, or seminars because they do not have the time for the event. If you skip out on these conferences you can miss out on the many ways that you can grow as a person, in turn, growing your business.

In this episode of the James Swanwick show, James details how attending a conference can change your life, and your mentality with things. Not only did this conference increase James intelligence, but it also increased his earnings within his company. Learn how much you can benefit from simply attending a conference or seminar like event, in this episode of the James Swanwick show.

Key Takeaways

  • Recently, and very last minute, I attended the Traffic and Conversion conference in San Diego.
  • I ran into fifty people I already knew, and was introduced to roughly another fifty that I did not know prior.
  • I was able to catch-up with a plethora of friends who I had not seen in a while.
  • The security was loose and did not check most badges when people walked in. It made it easy for me to sneak into three or four sessions.
  • I was able to network with a variety of people all coming from different backgrounds. I even met someone from Brisbane who had my mother as an elementary school teacher. Furthermore, he was the former CEO of my friends company. Small world!
  • I went to a conference, last minute, not knowing what to expect, but expecting the most.
  • I simply went to the conference with an attitude to learn, and I learned more than I could have ever expected.
  • I caught up with a lot of old friends, meanwhile reaching out to people I normally wouldn't, all while making a lot of new friends.
  • I was able to catch up with my friends in the mastermind group, the Brotherhood.
  • Joshua Goldberg, in conversation, helped me with a few problems I have been  experiencing with my business. From one simple piece of advice, I will potentially save thousands of dollars a month. Spending a few minutes with him, will save my business around twenty grand this month alone.
  • If I hadn't gone to the conference, I would not have been in the position to gather this information, and save my business this much money.
  • Go to conferences and seminars when there is a concentration in what you are working in, or trying to improve yourself in.
  • Anything from a health and fitness seminar, to a mindfulness seminar, to a marriage conference, to a pick-up seminar, attending a conference is powerful for you and your life.
  • Figure out what you want to learn, google that topic and the word ‘conference’, book the conference, and just go!

Show notes: JamesSwanwick.com/270

 

Direct download: James_-_EP_270.mp3
Category:general -- posted at: 12:01am PDT

Show notes: JamesSwanwick.com/269

Do you have past pain? Does past negative energy hold you back from feeling truly happy? Is something in your past weighing you down? Does it bring about an on-going feeling of mediocrity? We all have felt these negative emotions at one time or another.

On this show I interview Cindy Mazzaferro, a motivational speaker, and energy and vibrational healer who details different steps to resolve past pain and present energy. She teachers others how to transform their mental understanding, by taking action steps forward in the opposite direction from what is holding them back.

Do you often times find yourself falling down a negative downward spiral? Or having trouble with positive energy? Find out how you can resolve your problems with negative energy and negative emotions on this episode of the James Swanwick Show!

Key Takeaways

  • Cindy explains how past energy, and emotions, can trickle into your everyday energy, and often times can affect your mood in a negative way.
  • It is common for feelings of self-anger, resentment, and guilt to create bad vibrations internally, which create unhealthy situations in our body.
  • These unhealthy situations in our bodies can often times manifest into outside bodily issues.
  • There is nothing better, and more important than taking ownership, feeling empowered, and finding your true authentic self.
  • There are practical steps to resolve these problems of insecurity, and emotions of negativity.
  • The first, is to identify the problem that is holding you back.
  • The second, is that every time we start to feel negative, and we are stepping into a situation that brings us this negative energy, we need to be assertive with ourselves by telling ourselves we are powerful.
  • The third is, once you are working on your negative energy in a positive way, then you need to figure out a way to create this positive space in your future.
  • The more often that you focus on your positive energy, the more easy it becomes for you to send out positive energy.
  • As you nurture this, you, yourself, will become a happier person who creates innate patterns within. These patterns will create a comfortable and serene place of community for yourself.
  • Leave behind your life of feeling unhappy, under-valued, unappreciated, lonely, isolated, purposeless, passionless, judged, and unlovable, and start loving yourself fully the way you deserve.
  • YOU are powerful, you can take comfort in yourself, and believe in your own means.
  • Look for Cindy’s newest book, Powerful Beyond Measure, coming out on April 4th

Resources:

CynthiaMazzaferro.com

Show notes: JamesSwanwick.com/269

Direct download: James_-_EP_269_-_Cindy_Mazzaferro.mp4
Category:general -- posted at: 12:01am PDT

Show notes: JamesSwanwick.com/269

Do you have past pain? Does past negative energy hold you back from feeling truly happy? Is something in your past weighing you down? Does it bring about an on-going feeling of mediocrity? We all have felt these negative emotions at one time or another.

On this show I interview Cindy Mazzaferro, a motivational speaker, and energy and vibrational healer who details different steps to resolve past pain and present energy. She teachers others how to transform their mental understanding, by taking action steps forward in the opposite direction from what is holding them back.

Do you often times find yourself falling down a negative downward spiral? Or having trouble with positive energy? Find out how you can resolve your problems with negative energy and negative emotions on this episode of the James Swanwick Show!

Key Takeaways

  • Cindy explains how past energy, and emotions, can trickle into your everyday energy, and often times can affect your mood in a negative way.
  • It is common for feelings of self-anger, resentment, and guilt to create bad vibrations internally, which create unhealthy situations in our body.
  • These unhealthy situations in our bodies can often times manifest into outside bodily issues.
  • There is nothing better, and more important than taking ownership, feeling empowered, and finding your true authentic self.
  • There are practical steps to resolve these problems of insecurity, and emotions of negativity.
  • The first, is to identify the problem that is holding you back.
  • The second, is that every time we start to feel negative, and we are stepping into a situation that brings us this negative energy, we need to be assertive with ourselves by telling ourselves we are powerful.
  • The third is, once you are working on your negative energy in a positive way, then you need to figure out a way to create this positive space in your future.
  • The more often that you focus on your positive energy, the more easy it becomes for you to send out positive energy.
  • As you nurture this, you, yourself, will become a happier person who creates innate patterns within. These patterns will create a comfortable and serene place of community for yourself.
  • Leave behind your life of feeling unhappy, under-valued, unappreciated, lonely, isolated, purposeless, passionless, judged, and unlovable, and start loving yourself fully the way you deserve.
  • YOU are powerful, you can take comfort in yourself, and believe in your own means.
  • Look for Cindy’s newest book, Powerful Beyond Measure, coming out on April 4th

Resources:

CynthiaMazzaferro.com

Show notes: JamesSwanwick.com/269

Direct download: James_-_EP_269_-_Cindy_Mazzaferro.mp3
Category:general -- posted at: 12:01am PDT

Show notes: JamesSwanwick.com/268

Everyone has one thing that they love with great emotion. Something that lights up their face with a smile when mentioned in passing. Whether that is a sport, a person, an object, or an action, we all have that one thing that holds importance inside of us. For me, I find great pleasure in watching my favorite band perform.

It all began in 1987, when at the age of 12, I fell in love with Bon Jovi. I was growing up in Brisbane, Australia, when I was invited to my first concert, unaware of how hard I would fall in love with this band. The concert brought great energy and fireworks of emotion. I was hooked. By 1989, the walls of my bedroom were covered in posters, and I was frequently referred to as “James who loves Bon Jovi.” I developed a great passion for their music over the years, and still see them in concert routinely. Usually, I would spend a moderate amount to see them perform, because I never found the more expensive tickets worth it. That was until recently, when I spent $472.50 on a single ticket. It was sporadic, and last minute, but more than worth it.

So why did I spend $472.50 on a ticket, and why do I recommend this action to friends? Find out more about the great rewards in investing in what you love on this episode of the James Swanwick Show!

Key Takeaways

  • Although I am not the enthusiast that I used to be, the positive memories that carry with Bon Jovi are endless, like the t-shirt I recieved for my 18th birthday, or the Bon Jovi figurine I was gifted for a different birthday.
  • That is why one day I decided to spend $472.50 on a single Bon Jovi Concert Ticket.
  • My love for the band lead me to treating myself to the best seat that I could afford, responsibly.
  • I was seven or eight sections back, direct center, right in front of Bon Jovi. It was one of the greatest experiences of my life.
  • Attending this concert, and purchasing such an excellent ticket gave me immense satisfaction.
  • Purchasing this ticket made me feel wealthy, and rich, and that the whole world was at my fingertips. It opened my eyes to the freedom that comes with spending on what you love.
  • Not only did it bring me to a high of emotion, but it rewired my brain. It made me realize that doing things independently brings me lots of satisfaction.
  • Being there by myself made me feel an immense power, that I didn’t need a partner, or company to do something like this. It was liberating.
  • It felt good knowing I could invest that amount of money in the concert ticket. It was satisfactory knowing it did not hurt me to invest that much in the concert. It brought me immense happiness knowing I was at a place where I could do that and not worry about it.
  • I have identified something that brings me pleasure, now you have to identify something that does the same to you.
  • Often times we deprive ourselves of joy because of the opportunity cost that comes with it.
  • If you enjoy being with friends, spend more time with them. If you like your family, invest time with them. Invest in what YOU love.
  • First- define what you love the most, and what brings you the most joy in life.
  • Second- pursue this, and then invest in it, whether it is investing your money, or your time.
  • I have never regretted spending almost $500 on a concert ticket, and neither will you if you invest in what brings you the ultimate joy.

Show notes: JamesSwanwick.com/268

Direct download: James_-_EP_268.mp3
Category:general -- posted at: 12:01am PDT